In a very competitive and price sensitive market, we took Sally from cheapest to best across the Channel

What what next did for…

Sally Ferries

One of our favourite and most successful clients. Launched as ʻcheapest across the Channelʼ against the giants
P&O (Townsend) and Sealink, Sally were not making profits from a downmarket audience taking advantage of £1
offers in the tabloids. We changed all that and made Sally the ʻbest across the Channelʼ targeting families with
Jaguars, Range-Rovers and Mercedes who would spend money on-board. Amazingly successful, Sally increased
on-board spend to over £100m annually and grew to over 15% of the cross-Channel market. We were involved in
everything including advertising nationally, TV, trade, corporate design, promotions and research. What ever
happened to Sally Ferries?