If you happen to be Rolls-Royce and call your diesel engines “Eagle” it’s pretty obvious to us what needs to change

What what next did for…

Rolls-Royce

What do you do when the worldʼs most famous name wants to sell more of its ʻEagleʼ diesel
engines to commercial users, transportation companies and the armed forces. Our solution
was to change the name and promote the line: “The Rolls-Royce of Diesels” which pretty
much summed it up. Great campaign, FT award for advertising and a very happy client. We
went on to launch the Bentley for the company.