Another new product introduction from the USA that required a different approach to shots of glamorous women.
What what next did for…
LA Looks – a hair-care brand from the USA launching the product range in the UK.
Main focus was to obtain product placement at Boots nationally. We created a
campaign in the same style of the company packages and positioned them at the
younger end of the market. Superb packaging and a clever campaign achieved the
result. Distribution was achieved in multiples and independents.