A good example of what can be done to introduce a line extension to a brand and make it work
What what next did for…
Another major success in the pharmaceutical sector from a brief on how to
increase sales for an old, old product with an even older consumer audience. Our
proposal – get into the travel/holiday market with a ʻtabletʼ version. We only used
London Tube cards to launch during the holiday season – plus small counter POS
in chemists – it worked. Instant success!