The pharmaceutical sector is a difficult place to create a style and succeed, but this campaign did it
What what next did for…
The relaunch of an original product to re-establish the brand with consumers in the
wake of new product introductions from competitors. We focused on trust – in the
name and the history coupled with stunning original photographs shot in the French
Savoie mountains. Successful?
Well Ventolin is still around as the leading brand today!