Curver launched into the UK market with a completely unknown brand. We changed that very quickly
What what next did for…
We introduced Curver plastic housewares into the UK market and quickly
obtained success with both multiples and independents. Concentrating on trade
and consumer campaigns in the colour specialist press and on TV, Curver ads won
numerous industry awards whilst sales continued to grow culminating in the
amalgamation with Rubbermaid USA.