One of the most successful companies in electronics at the time who believed in the power of marketing. And it worked
What what next did for…
A revolution in the industry – AKAI were a major success story with a memorable
campaign featuring the sponsorship of The Manhattan Transfer making it the most
successful music campaign at the time with press, TV, cinema, radio ads, charity
concert, as well as an image campaign in the specialist press. AKAI became one of
the best known electrical manufacturers in the UK and Europe.