They are not just light bulbs – they are new technology and our job was to accelerate their introduction into the market
what next for…
Introduction to the trade of a new generation of low energy light bulbs and a FIFA World Cup promotion that
included all trade accounts and encouraged trade customers to trade up to premium products and win
World Cup tickets as well as other Philips product prizes. Resulted in increased sales turnover and a lot of
happy winners who made the trip to Germany.