How to make boring legal ads for lawyers interesting. Some great ideas came out of this campaign!
what next for…
An unusual brief on behalf of a national network of lawyers/solicitors. The aim was to drive new clients into
the network practices – to which we produced national, regional and local campaign of ads/posters
featuring emotional subjects of importance to relevant practices. A campaign that focused on emotions –
not offers. The campaign was extended to feature individual practices advertising within their local area.