We just couldn’t resist the analogy between USA and Japanese products – and so we used it to great effect
What what next did for…
Sparkomatic – a big brand in-car audio in the USA, not a great name to promote in
the UK and Europe. We created a campaign based upon knocking the Japanese
ʻFar Eastʼ products and focusing on the unique US style and performance of the
range. TV advertising, press ads, promotions, world-wide Sponsorship with
supergroup “Yes” and a Road Show put the brand on the map and into the shops.